Sama is a project that supports beautiful stories told from Syria. The stories are told through the symbolization of Syrian culture via high quality products created by innovative Syrian designers and crafted by skilled Syrian craftswomen.
Sama was established in 2014 in Damascus, trying to stand with Syrian families displaced to the city suburbs, after the barbaric attacks of the Assad regime. Soon after starting the project, we centered our focus to establish our story telling Vision and the Mission of sustainably supporting our community.
Our mission is to share meaningful and beautiful stories about Syria through our designs. We want to foster a connection by telling these stories of the culture with our products. All the raw materials used in Sama products are local and as natural as is possible, resulting in a truly authentic product.
Designers and crafters at Sama Handmade get their inspiration for new designs from Syrian life and culture. Sama supports and mentors Syrian crafters through the process of creating new ideas that stimulate innovation of modern styles. In this way, we blend Syrian tradition with modern looks.
Sama began in 2014 an as incomplete spark of a hopeful vision. The idea was not crystal clear, but optimist, and needed to be refined. There were intensive talks in those days and meetings with team members, friends, consultants and crafters.
It was an experimental era, where we were trying design concepts, training craftswomen, researching Syrian crafts traditions, visiting remote areas and following the sources of traditions we discovered.
Even before our planning and research provided the foundation of Sama, the background Syrian atmosphere was a huge humanitarian crises and an incredible amount of families’ migration from killing and torture.
There was an increasing amount of displaced families searching for alternative ways to support their families. It was a tough time, but Syrians are resourceful and found alternatives to get their needs met, in ways such as sewing clothes, cooking, and housecleaning.
The team that would become Sama realized the potential for creating handicraft products through these talented craftswomen, who were powerful in their fight to make a dignified living. Sama actually began through the simple act of sewing girls’ blouses as their first product.
It was clear that the best course of action was not to just tell the craftswomen’s story, but to invest in them and their future.
The goal became to give them a way to thrive on their own, through designs which reflected the crafters’ own culture. That was the first and most important sight we set upon from the very beginning.
Empower individuality & creativity
Provide dignity and pride in workmanship
Demonstrate effective responsibility through action
Develop intricate skills
Build hope
Encourage the concept of shared human destiny
Provide networking and connections
Handicraft plays a very important role in representing the culture and traditions of any country or region. For us, it provides a significant medium for the preservation of our rich traditional art, heritage and culture.
It is not just the art itself that is important. Crafting itself weaves a story during the act of creation. Through the crafters patience, creativity, and interaction when making a piece, the determination of a human being is shown.
The products as art provide some profound truths for us. They remind us that our differences are our strengths. Boldly showing the world that business can be successfully built on collaboration rather than exploitation, they empower people with economic independence.
This independence cultivates economic development through the handicrafts. They provide ample and financially accessible employment opportunities. In addition, the crafts become a prominent avenue for foreign earnings.
While crafting may at times be utilized for survival, at the same time it makes a statement of our presence. It says that we as a society are here, and that our time wasn’t wasted. It creates a sense of worth when we realize we deserve the gorgeous, unique articles we skillfully make by hand.
The knowledge that we can help others and contribute to the beauty in the world fills our hearts through the trials and tribulations of life. It inspires us to rise above the proverbial refrain, “just one more row.”
The importance lies in keeping the Syrian history, culture and memory alive. The region is currently facing the destruction of its resources, notably its infrastructure, as well as its human, cultural, and historical elements.
This is a great loss, and it is important to not allow our cultural memory to fade.
Society in this region is encountering social, economic, and psychological destruction. Rather than focusing on what may be lost, we intend to uphold and preserve what is dear to us.
Like other countries with beautiful legacies, Syria has its detailed and personable stories which guide and inspire people. It is the nitty gritty details which paint the picture of our people and their lives. The stories make up our human legacy which we keep alive through stories and art.
Syrian crafters are well known for their workmanship. We aim to uphold and maintain this celebration of our culture and support our society with its positive attributes.
Art has always been one of the essential ways to hold onto the history, memory and culture of a heritage. In years past, one of the greatest ways to communicate between human beings has been art. We, through Sama, intend to carry on that tradition.